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Immersive experience: make a difference!
” Hallucinating ”,” psychedelic ”, are the first words that come to the mind of consumers when they come out of an immersive experience. We glide into a fantasy universe to live a new experience for a few minutes.
At FUGU, we have worked on the subject and have developed specific ephemeral structures for immersive events.
Put emotion at the heart of your event
Immerse your customers in your brand universe
thanks to our immersive structures
The E&H Lab agency called on FUGU for the national Chaos campaign.
Our team installed an immersive dome with an area of 65m² on the square in front of Saint-Lazare station, dome supposed to represent the human brain.
This scenographic and immersive installation, with 360° audiovisual projection and virtual reality, aimed to raise awareness among the general public and change mentalities.
Objective of the campaign: To understand the daily life of a person suffering from a psychological illness such as depression, bipolarity, phobia or addiction.
Being able to bring together 50 people at a time, the CHAOS dome also invited participants to write a word at the beginning and then at the end of their journey. Associated with a range of emotions, these words made it possible to take the pulse of awareness and ultimately of the evolution of perceptions on psychological disorders thanks to CHAOS.
An activation that places the experiential at the heart of its strategy with the objective of generate emotion and create interaction between the participants in order to Make an impression.
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Making classical music accessible and promoting Dassault Systèmes innovations?
This was the objective, largely achieved, of the Virtual Harmony evening During which our dome welcomed the best violinists including Renaud Capuçon.
Located in the Jardin des Plantes in Paris, our dome 19 m with a surface area of 300m², hosted one of the concert events of 2020.
To present its latest innovation, the 3D varius, The first violin printed using a 3D printer, Dassault Systèmes organized an exceptional evening.
With the team as a video partner Superbien, the public attended a A real live video mapping show all punctuated by the concerto conducted by Renaud Capuçon.
DISCOVER THE VIDEO
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For the presentation of the project in Saint-Malo, Energy Observer chose FUGU to equip itself with a geodesic dome in order to launch its event.
Adorned with a half-white, half-transparent membrane equipped with Airtex® technology, the FUGU dome, with a surface area of 95 m², is goes perfectly well with the reflections of the Ship.
Inside, discover the universe of the Energy Observer project, from its conception to today!
All of this in one frame fully immersive thanks to Oculus virtual reality headsets in partnership with Samsung.
The FUGU Geodesic Dome ensures a unique and unparalleled customer experience for project visitors.
THE PROJECT ON VIDEO
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In a hyper-connected world where users like to have new experiences and share them on social networks,The immersive is a great showcase for anyone who wants to make an impression.
The predominant role that our senses and emotions play in decision-making is well established.
Neuroscience has in fact amply demonstrated the positive or negative impact left by an emotion on our future choices and our ability to decide.
From a marketing point of view, our past emotions, felt during specific events (store visits, product consumption, impact of certain brand communications...), will determine our inclination to buy or not and the link we will build with the brand.
Les immersive structures offer the advantage of offering a collective experience to all visitors that, unfortunately, virtual or augmented reality masks and glasses do not allow.
Beyond one's own emotions, the imprint left by the device is multiplied by the contact with others and the feeling of sharing the same experience.
Our immersive structures have already convinced many brands such as Orange, Chaos, Dassault Systèmes, or even the Big Bang of employment.
If you want to know more about our experiential and immersive devices, do not hesitate to contact us !
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