Peroni

A trendy ephemeral bar for Peroni!

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Type d'événement  
Boat race
Taille structure  
210m²
Lieu de l'installation
Viaduct Harbour
Année
2018

Peroni wanted to offer its guests a privileged setting during the Volvo Ocean race! Ten Spacecube modules were deployed to create a trendy and convivial 210m² ephemeral bar, located directly on the waterfront and overlooking the marina. A marketing activation that puts the experiential at the heart of its strategy, a powerful lever for making a lasting impression on consumers!

A trendy ephemeral bar for Peroni!
A trendy ephemeral bar for Peroni!
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